Birkenhead, Town Centre Regeneration

Our Manchester team have gained planning permission (April 2021) for the regeneration of Birkenhead town centre on behalf of Wirral Growth Company (WGC).

The scheme, which seeks to build upon the town’s existing strengths, assets, and maritime location, will create a dynamic modern centre, with a focus on delivering a new commercial quarter and residential neighbourhood for Birkenhead. It will deliver over 1.5m square feet of new development including a new BREEAM Excellent office building for occupation by the Council, a new Grade A commercial office development, a high quality apartment and townhouse development, new hotel accommodation and a new home for Birkenhead Market. The scheme will be connected by new public realm and open spaces, drawing inspiration from Birkenhead’s rich heritage and relationship with the River Mersey, providing opportunities for events and pop-up activities, improving cycling and pedestrian routes, whilst creating a welcoming and accessible environment in the town centre; connecting communities and creating a place where people want to live, work, relax and visit.

The creation of a new sustainable residential neighbourhood centred around Conway Park station, with a range of homes (size, type, tenure), will create more housing choice in Birkenhead whilst meeting modern design and sustainability standards. Up to 651 new homes will be provided, making a significant contribution to meeting the borough’s housing needs.

As part of the commitment to engaging with local people and businesses from across the Wirral, our team orchestrated a proactive two stage approach to outreach consultation for the proposed regeneration of land in Birkenhead town centre. Over 18 months this involved setting up a pop-up shop in the Pyramids Shopping Centre for the general public, presentations to Members and targeted outreach events with local interest groups (including Chamber of Commerce, Multi-cultural Organisation, Wirral Met College and Wirral Youth Zone) as well as online media activity.

As the lead consultant for the outreach and consultation process, a holistic approach has been applied to the masterplan for the town centre. This includes the drawing up of a phasing plan that strives to succeed over the medium to long-term, while identifying opportunities and key areas for change in the short-term.

The WGC is an exciting 50:50 joint venture partnership between Wirral Council and Muse Developments. It was established in 2019 to deliver transformational regeneration across the borough over the next 10-15 years. Our team has supported Muse Developments through the tender process and are providing Planning, Community Engagement, EIA, Heritage and Development Economic services to drive forward the ambition to deliver commercial, retail, leisure and residential development across four priority sites in Birkenhead, Bromborough and Moreton. 

Following the demolition of Milton Pavements, the first phase of development is anticipated to be on site in the middle of 2021.

A full summary of the application is available on the Wirral Growth Company website.

Project Details

  • 1.5m square feet of new development
  • BREEAM Excellent office buildings
  • 10% increase in Biodiverity (i.e. Net Gain)
  • Net increase in tree canopy coverage
  • Net reduction in car parking in Birkenhead
  • Enhancements to Birkenhead bus station
  • New residential neighbourhood with up to 651 new homes
  • Investment in playspaces for children & improvements to sports pitches
  • New classroom for a local school in the town
  • A new home for Birkenhead Market
THE APPROVAL OF WIRRAL GROWTH COMPANY’S HYBRID PLANNING APPLICATION IS LANDMARK MOMENT FOR THE FUTURE OF BIRKENHEAD. THE APPLICATION HAS BEEN INFORMED BY A THREE STAGE CONSULTATION STRATEGY AND IT PROVIDES A DELIVERABLE 15 YEAR PLAN TO BRING NEW LIFE AND INVESTMENT INTO THE TOWN CENTRE. THIS INCLUDES A NEW COMMERCIAL HEART ALONGSIDE RESIDENTIAL NEIGHBOURHOODS AND REVITALISED RETAIL AND LEISURE FACILITIES THAT WILL BE SET WITHIN LANDSCAPE MASTERPLAN THAT HAS BEEN DESIGNED TO BUILD ON THE TOWN’S EXISTING ASSETS AND DRAW INSPIRATION FROM ITS MARITIME LOCATION.

Greg Dickson, Planning Director

The regeneration of Birkenhead town centre and Birkenhead 2040 Framework was shortlisted for the 'Future Ambition' award at the Insider Liverpool City Region Awards 2021